A follow-up to my Padme Moment four years ago.
Computers are tools of creation. No company has pushed that concept farther and to more people than Apple. Along the way, computers became tools of consumption and that is where Apple is making the bulk of it’s massive record-breaking income in recent years. So, understandably, that is where a lot of their product energy is focused.
But producing superb tools of creation is how people came to love Apple products. And lately the creative professionals who love and create things on and for Apple computers aren’t feeling that the love is reciprocated.