Amazon sells us everything. They have all of our credit card numbers. A few years ago they started selling us books electronically, and the Kindle to read them on. Later they added music and video to the offerings. And now they’ve announced the $199 Kindle Fire to consume all this content on. And they have a giant cloud service to support it.
The Kindle Fire is going to be the second successful tablet computer and the first real market competition to the iPad. Coupled with their cloud services they have a mobile platform second to none.
Suddenly Amazon is where Apple wants be.